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Lodi, CA, 21. March 2021. – The Lodi Viticulture Commission, which represents more than 750 grape growers and 85 wineries in the Lodi American Viticulture Area (AVA), today announced the appointment of Paul R. Marsh to the position of Director of the Lodi Tourism Center and Director of the Wine Club.

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Marsh, a certified sommelier, joins the California Winegrowers Association with an impressive nearly two decades of experience in the wine, beverage and retail industry. Until 2018, Marsh owned and operated Mile Wine Company, a renowned upscale wine bar and restaurant in the heart of Stockton’s Miracle Mile neighborhood. While there, he managed all aspects of operations, including revenue and expenses, inventory, media and vendor relations, food and beverage programming, and worked in the hotel industry with a team of 15-20 employees.

Marsh’s major accomplishments range from profit optimization to continued recognition for managed businesses, including awards for San Joaquin County’s #1 Wine Bar – Mile Wine Company (Stockton Record, 2015), Best Of – Mile Wine Company (Stockton Record, 2015-2017), Best of San Joaquin Magazine – Mile Wine Company (2015 and 2016.)), Unique Distinction – Firehouse Restaurant (), Best of Grand – Firehouse Restaurant (Wine Observer, four years) and Best of California Wine List – Firehouse Restaurant (California Restaurant Association).

We are thrilled to have Paul join our team at the Lodi Vineyard Commission, says Stuart Spencer, Executive Director. His experience, professionalism and passion for wine will be a great asset to the Lodi community. We look forward to Paul’s customer-centric approach in creating innovative wine programs for the Lodi Wine Visitor Center.

As part of the Wine Commission, Lodi Marsh will be responsible for the day-to-day operations of the Lodi Wine Visitor Center, one of the region’s premier wine education and tasting centers. He will manage over 2,000 bottled wines from over 100 brands and continue to develop and improve the tasting and glassware program. Mr. Marsh will also create a guest and member experience to provide exceptional service and education, and will be responsible for managing general sales, as well as membership and sales for the 472-seat Lodi Wine Club.

Prior to that, Mr. Marsh worked for Mile Wine Company for five years as a wine buyer, certified sommelier and restaurant manager at the Firehouse Restaurant in Old Sacramento. In his multi-level position, Mr. Marsh oversaw the wine program of 25,000 bottles and 2,700 selections, in addition to managing the house staff and operations. There, his efforts resulted in an average profit on wine of $650,000, compared to $255,000 before his hiring. While there, Marsh co-created and launched the Cabernet Sauvignon Firehouse No. 3, Napa Valley Wine in 2007.

I am excited to bring my experience and passion for education to my new role as manager and director of the wine club at the Lodi Wine Visitor Center, says Marsh. I look forward to working with the community of Lodi to create the space and programs they love.

Mr. Marsh studied business administration at Eastern Florida State College and completed a certificate program in vineyard management and winemaking at UC Davis, as well as studies in viticulture, world wines and sensory perception. Mr. Marsh is an active member of the community and currently serves as a trustee for Water Reclamation District No. 828 Weber Tract, San Joaquin County, and member of the Rotary Club of Stockton. Mr. Marsh previously served on the board of directors of the Miracle Mile District (MMID) in Stockton.

For more information, contact Katie Calhoun of Calhoun & Company Communications at 415-346-2929 or [email protected].

About the Lodi wine committee

The Lodi Viticulture Commission, established in 1991, promotes the common interests of Lodi’s winemakers with programs in marketing, education, research and sustainable viticulture.  The Commission collectively and effectively promotes Lodi’s vibrant, multi-generational agricultural community and California’s most dynamic wine region. The board of directors, made up of nine commissioners and nine alternates, provides leadership and participation on behalf of the region’s 750 winemakers. For more information about the Lodi Wine Commission, visit lodigrowers.com.

About the American Viticultural Area (AVA) Lodi

A historic wine region since the 1850s, Lodi is conveniently located 40 miles south of Sacramento and 90 miles east of San Francisco. Lodi’s Mediterranean climate and unique soil allow growers to grow 125 grape varieties, making Lodi the most diverse wine region in the United States. The region also has 85 wineries specialising in the production of artisanal small-scale wines that have won important prizes in national and international competitions.

Lodi, of course, is a leader in sustainable viticulture. Developed by California farmers and approved by world-renowned scientists, LODI RULES is America’s first sustainable viticulture program. The program meets high standards of academic rigor and excellence and emphasizes environmentally and socially responsible practices without losing sight of economic viability for long-term business success. Today, more than 51,000 acres in California and Israel are certified. For more information on the Lodi AVA or LODI RULES, visit lodiwine.com and lodirules.org.

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Emilia James
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